Defence workforce
Award winner

Defence Industry

Digital home for WA's defence industry workforce.

Building the workforce for WA's defence industry.

The Western Australian Government is investing in a skilled workforce to meet the growing demands of the defence industry. To promote that package of initiatives, the Department of Training and Workforce Development (DTWD) engaged us to build a website showcasing skills training, employment opportunities and employee incentives.

The result is The Other Force, a standalone site that consolidates content from the department's Jobs and Skills WA platform and the Workforce Initiatives campaign, on District CMS.

Built for four audiences.

ADF veterans.

Career transition support, including a Career Transition Tool tailored for defence industry veterans.

Job seekers.

Career Guidance, 21 occupation profiles and a Defence Industry Course list, surfaced through clear navigation.

Employers.

Worker incentive programs, internship and graduate scholarships, and reskilling and upskilling grants in one place for the first time.

Advisory services.

Free career and training advice for the people working out their next move into the defence industry.

The Brief

What the new site needed to do.

Audience-first UX.

Design built around specific audiences, with ADF veterans front of mind.

Career and course tools.

Career Guidance, Defence Industry Course list, Career Transition Tool, and a TAFE and university course catalogue embedded via Power BI.

Editor-friendly admin.

Searchable file library, customisable shortcuts toolbar, content scheduling, revision history and editable forms.

Accessibility and brand.

WCAG 2.1 AA compliance and consistent campaign brand elements, with analytics and social integrations baked in.

OUR APPROACH

From discovery to launch.

01
Discovery.

Co-design sessions with key stakeholders defined the audience and content strategy. 

A scalable information architecture was set up to align with the strategy and accommodate future growth.

Workshops
02
Design.

The brand style guide translated into a contemporary visual language. 

A componentised design approach kept the experience consistent across the site, with intuitive course list, occupation categorisation and filtering throughout.

Design System
03
Backend build.

District CMS configured to DTWD's specific requirements. 

Content workflows, role-based permissions, content scheduling, revisioning, automated sitemap, social integrations and editor shortcuts all built in.

District CMS
04
Migration.

A custom automated feed pulling course data from Jobs and Skills WA, public and private providers, nightly, with a manual trigger, content governance and a moderation workflow that minimises overhead for editors.

Migration
05
Frontend build.

WCAG 2.1 AA compliance and brand alignment across visual components. 

Career Guidance and Course list designed for engagement, with Google Analytics and social integrations live from launch.

Frontend
Image
Three overlapping screenshots of a website featuring news articles and videos.
What we delivered

Inside the platform.

Searchable media library.

File-browser style media library with quick search.

Editors find the right asset without hunting through folders.

Defence-specific styles.

Rich text editor with one-click campaign styles built in.

On-brand content, every time, with no design lift required.

Workflow and moderation.

Roles, permissions and a moderation system that supports bulk transitions.

Editorial teams move content through review without friction.

Course migration pipeline.

Custom integration imports course data from public and private providers automatically.

Notifications and moderation keep content current with low editor lift.

Component-driven design.

Configurable components from a shared design system.

Versatile templates that work across content types, accelerating delivery.

21 occupation profiles.

Structured profiles across Engineering, Support, and Supply Chain and Program Management.

Each linked to relevant courses and industry pathways.

Inside the build

A rich set of content features.

The District CMS configuration covers every part of the editorial experience the Defence Industry team needed.

Rich Text Editor with Defence-specific custom styles applied with a one-click action.

Well-defined roles and permissions sets for the editorial team.

Configurable components from a flexible design system.

Sophisticated content workflow and moderation with bulk transition support.

Analytics and social — Campaign performance tracked across every audience.

Searchable file-browser media library for editors finding assets quickly.

Revisioning and scheduling that keeps archived content accessible while removing it from current displays.

Advanced content editing options for diverse styles and layouts.

Streamlined key content types — Occupations, Courses, News and Landing pages — for simpler content management.

A central hub for defence industry careers.

The Other Force is a single digital home for defence industry careers in WA. It supports the state government's workforce development initiatives, brings opportunities to the people best placed to take them up, and gives DTWD a scalable foundation for future content and features.

The outcome.

PLATFORM
District CMS
Out-of-the-box features accelerated the build.
OCCUPATIONS
21
Structured occupation profiles.
VETERAN ROLES
150+
Civilian defence industry occupations mapped.
AUDIENCES
4
One platform for WA's defence industry workforce.
ACCESSIBILITY
WCAG 2.1 AA
Compliance built in across components and templates.
AWARD
National Finalist
Australian Web Awards, Government category.

Workforce platform on the horizon?